Worldwide participants are welcome to apply
Conversations with local teams, mentors and MSD leaders will be held in English.
Country to be implemented first: TURKEY
Required solution language: Turkish is compulsory. The solution interface can be in English
MSD is having difficulty to reach anaesthesiologists to share the benefits of using Deep Block (DB) until the end of operations. Deep Block improves surgical conditions as it decreases the movement of the muscles and increases the volume at the operation area.
The main reason for not reaching them is their busy workload and the time spent at operation rooms, where MSD representatives cannot enter.
Apart from the educational and time restriction challenges described above, Anesthesiologists and Surgeons don’t find the time between the large number of procedures they perform to learn and share about the benefits of different procedures like deep block which creates a large room for improvement in their communication and the way they interact.
MSD Turkey is looking for (digital) solutions to solve at least one of the following problems for anaesthesiologists:
Within this context, we expect relevant content should be delivered interactive and engaging formats (e.g. videos, games, trivial) rather than long text articles.
The solution should minimally interoperate (if at all) with hospital resources, like electronic health records, to accelerate wide adoption.
Other potential stakeholders:
MSD initially aims for a sponsorship model, where apart from the $20.000 grant, it will support the company with the:
*Note: The targeted numbers will be quantified during co-cocreation with the local MSD team.
Clinic Meetings where MSD invites all physicians (once or twice per year).