Worldwide participants are welcome to apply
Conversations with local teams, mentors and MSD leaders will be held in English.
Country to be implemented first: SOUTH AFRICA
Required language: English
Most South African parents find it difficult to use actual support for acquiring vaccine information and tracking its administration.
Traditional methods like brochures, flyers or national official vaccination websites are not optimal to properly support and follow the vaccination program of their children after the doctors’ visit, and sometimes parents are also overwhelmed with information received from the healthcare professionals.
There is the opportunity to use digital solutions to facilitate vaccination management, specially addressing mothers.
For this challenge, MSD is mainly targeting the Private market because it currently has no Paediatric vaccine under the State tender. As a side note, mothers visiting the Public Clinics tend not to have access to smart phones.
Some indicators to estimate the number of potential users in South Africa are:
Some considerations about vaccination schedules:
MSD aims to support the launch of a new (mobile) digital solution that helps, especially mothers, to learn and manage the vaccination of their children.
Nice to solve:
The solution should be very usable while informative, and appealing to women. It should also be cost-effective.
There are several vaccination digital solutions in various shapes and functionalities available (like this one). However, they do not target the private South African market, are not convenient in terms of reminders or are not frequently updated.
MSD initially aims for a sponsorship model where, apart from the $20.000 grant, it will support the company with the:
*Note: The targeted numbers will be quantified during co-creation with the local MSD team.
MSD South Africa has never used digital platforms to promote vaccination in the past.