Worldwide participants are welcome to apply
Conversations with local teams, mentors and MSD leaders will be held in English.
Country to be implemented first: UKRAINE
Required solution language: Ukrainian and desirable Russian. The solution interface can be in English
The participation in big conferences and medical events is one of MSD´s important channels of promotion.
Main motivation of visitors for attending conferences are:
However, there is currently low engagement and exchange at MSD exhibition booth due to visitors´ perceptions that:
When approaching a booth, the main drivers usually are:
MSD is interested in experimenting innovative (digital) proposals to attract visitors to its booths to deliver a memorable and informative experience, that helps MSD to be regarded as a valuable reference in the field.
The challenge is to go beyond visitor expectations with an outstanding proposal that delivers a unique experience based on a valuable exchange of information.
The solution should be cost-effective and according to MSD compliance rules (see Terms and Conditions).
Though the solution should be applicable for any MSD product, the Ukrainian team would like to start with the promotion of Zerbaxa, an antibiotic used to treat adults with complicated bacterial infections.
Zerbaxa targeted audience during medical conferences is:
The communication challenges in the context of Zerbaxa are:
The Ukrainian MSD team can also support in the development/adaptation of the content in the required language(s), and provide cultural clues to optimize adaptation to local preferences.
*The concrete targets will be proposed and negotiated during the co-creation and deployment phases.
Speaker corner with refreshments
Autograph sessions with Scientific Leaders
Promotion of medical services (Medinfo)