Get to know the 2017 edition

The 2017 edition was a special one! Seven MSD regions proposed a joint-solution with a startup to an identified local need. During the Selection event, MSD selected and sponsored the TOP 3 co-created solutions to be piloted during 2018.

The challenges


Expanding Anaesthesiologist Reach Effectively.


Assisting HCPs to better prescribe antibiotics to their patients while also fighting against Antimicrobial Resistance.


Launching a digital solution that helps, especially mothers, to learn and manage the vaccination of their children.

Managing pain

Helping doctors to support patients to better manage pain.

Diabetes Coach

Supporting Type-2 diabetic patients to manage their disease, including their adherence to medication and lifestyle changes.

Diabetes Guru

Supporting HCPs dealing with diabetes to facilitate access to relevant and updated information on diabetes management and/or to perform calculations.


Attracting visitors to MSD booths and delivering a memorable and informative experience.

The winners


Specialized in developing technological platforms for medical research projects to ensure our client meets anticipated goals while backing up our services with excellent technical support for the entire life of the project. 

GAP pro is a search engine for diseases. Physicians and patients enter symptoms, and receive a list of matching causes - sorted by probability.


Grupo Pulso is a 38 years old multinational SME specialized in the innovative management of clinical knowledge. They develop projects to support the digital transformation of health professionals and institutions. 

The finalists

FocalCXM is Product Development Services firm passionate about CRM/CX processes.  They focus extensively in Healthcare, Life Sciences and Hospitality industries.

Mazboot is a creative technology startup provides a Software-as-a-Service application and accompanying mobile app for diabetes patients and their healthcare providers in MENA region.

Viseven Group supplies clients with full cycle, enterprise services developing cutting-edge solutions to create, map and analyze the customer journey: from customer facing content, AR/VR reality to powerful backend systems. 

Using data science, interactive learning tools, self-paced system and social networking, dooloo is a structured and multidisciplinary support and follow-up program dedicated to chronic pain for a multi-level patient-centered activation and empowerment framework.

The final in Zurich

The Jury Panel

Nico Van Hoecke

MSD President for Middle East and Africa (MEA). 

Wim Vandenhouweele


Commercial Innovation for Merck international. 

Mauricio Campos


CIO for Middle East and Africa (MEA).

Thomas Brenzikofer

Member of the Management Board, Public Relations, Senior Project Manager ICT & Precision Medicine.

Thomas Lang


Thomas Lang was named Managing Director MSD Switzerland.

They were supporting us